If you’re running your own business, you know just how important having a business website is. However, this doesn’t mean you can just design a site for your company and leave it be. In order to make the most of your online presence, you have to keep tweaking your website and look for ways to make it more appealing to your customers. Some of the upgrades you might be able to make can have a huge impact on your company and help you take it to the next level. With that said, let’s take a look at how to improve your business by upgrading your business website.
How to Improve Your Business by Upgrading Your Business Website
Optimize it for mobile
There are more than 6 billion active mobile device users in the world. Smartphones and tablets are starting to replace PCs, especially when it comes to browsing the web. This means that optimizing your site for mobile devices is a great way to make sure more people stick around and browse your products or services. Fail to do this and you can expect users to leave your website as soon as they realize the buttons below your logo don’t align the way they’re supposed to. On the other hand, if you get everything right, there’s no doubt you’ll start making more sales and increase your profit.
Find the right images
Not every image fits with the type of message you want to send to your readers. Unfortunately, this is something many business owners overlook and they end up uploading just any free image they can find online. Put some extra effort into finding the images that match with the overall look of your website and are relevant for the text on the page you’re uploading it to and you’ll have nothing to worry about. Luckily, there are plenty of websites where you can find all kinds of images you can opt for. Some of the most popular among them include Flickr and Picjumbo.
Keep it consistent
Consistency is one of the key factors in web design, not only for visual elements but for functionality as well. Consistency creates a more positive user experience for your visitors and eliminates difficult navigation. What’s more, designing a consistent website is actually less expensive and saves time. Think of a pattern and turn to a web design expert who can help you create it. If you’re not sure how you’re website’s supposed to look, just check out some popular websites out there. For example, experts such as those at AskGamblers have made all of their pages follow a similar pattern, thus improving the site’s usability and learnability.
Use internal linking
Using internal linking is another great way to upgrade your business website, especially when you think about his easy it is to implement it. If like most other business owners, you have a blog section on your website, all you need to do is come up with ideas to mention something you already wrote about in your posts and link in your text. That way, you give users more reasons to stick around and learn more about your product or service. Just make sure you only use links that are natural for the reader. If the link isn’t relevant, users will realize that you only wanted them to click on the link and chances are they’ll leave.
Optimize it for SEO
If you’ve been in the business world for long enough, you had to hear a lot about SEO. The more people find your website through search engines, the more sales you can expect to make. And if you want your site to show up on the first page of search engine results pages (SERPs), you have to optimize it for SEO. The first thing you need to do is take a look at your content and ensure users find it useful.
Come up with a good keyword strategy and try to use your keywords whenever possible. Get the headings on your homepage right and include as many calls-to-action (CTAs) as you can. If you need some inspiration, just check out SproutSocial’s homepage.
Upgrade your website and there’s no doubt your business will start achieving better results. But there’s no reason to stop there as you should always keep an eye for new ways to boost your website even more.